Questions, answered

Before we begin.

A few useful answers about how we work.

Frequently asked

Can’t find what you need? Ask us directly.

We partner with ambitious organisations navigating a moment of change, growth or possibility. This includes both organisations improving systems they already have and new businesses building professional foundations.

Usually with a short conversation to understand the context, the question and what a useful outcome looks like. If there is a good fit, we set out the proposed scope in writing. Work begins only once a proposal has been agreed.

PRIMA ELITE is a founder-led practice. Engagements are led directly by the founder, Aiche Moussa, who is accountable for the work from the first conversation to delivery.

Yes. PRIMA ELITE can work alongside your internal team as a thinking partner, contributing to the parts of the work agreed in the proposal.

Four connected areas: Strategy & Advisory; Brand & Communications; Marketing & Digital Growth; and Digital Solutions & Commerce. A fifth, Learning & Digital Content, is under development and coming soon. See Services for what each involves.

Fees depend on the scope, timing and complexity of the work, so we do not publish a price list. After an initial conversation we provide a written proposal setting out scope, deliverables and fees before any work starts.

No. Some problems are about capability; others come from processes, resources or the working environment. Our learning approach and the Capability Readiness Assessment help tell the difference.

Yes. Project-specific confidentiality obligations can be governed by a signed NDA, statement of work or contract. Please raise any requirements at the start of an engagement so they can be documented clearly. See our confidentiality principles.

Client work is confidential by default. We publish case studies only where a client has explicitly agreed. We are happy to discuss relevant experience in conversation.

PRIMA ELITE FZ-LLC is a free zone company licensed by the Ras Al Khaimah Economic Zone Authority (RAKEZ) in the United Arab Emirates. Where and how an engagement is delivered is agreed as part of each proposal.

Not at present. The website is currently published in English only. If you would prefer to correspond in French, please say so in your message.

Yes. The resources run in your browser and can be printed or saved as PDF using your browser’s print function. Your entries stay on your device; nothing is sent to us.