Terms of Use
Terms governing access to and use of this website.
Welcome to the PRIMA ELITE website. By accessing or using this website, you agree to comply with these Terms of Use.
If you do not agree with these Terms, please discontinue use of the website.
These Terms govern the public website and its general resources. They do not replace a separate proposal, statement of work, service agreement, licence, non-disclosure agreement or other written contract entered into with PRIMA ELITE.
4.1 About PRIMA ELITE
PRIMA ELITE FZ-LLC is an independent consulting practice established in the Ras Al Khaimah Economic Zone, United Arab Emirates.
The website provides general information about the company’s activities, professional approach, services, publications and resources.
4.2 Permitted use
You may access and use this website for lawful informational, professional and business purposes.
You agree not to:
- Use the website in violation of applicable law or regulation.
- Attempt to gain unauthorised access to the website, its infrastructure or related systems.
- Introduce malicious software, harmful code or disruptive activity.
- Interfere with the website’s security, availability or normal operation.
- Extract content in bulk, republish it or commercially exploit it in a manner that infringes intellectual property rights or applicable law.
- Use automated tools in a way that places an unreasonable load on the website, bypasses technical controls or disregards its robots.txt instructions.
- Misrepresent your identity or authority when communicating with PRIMA ELITE.
- Use the website or its resources to distribute unlawful, misleading or harmful material.
PRIMA ELITE may take reasonable measures to protect the website and its users against misuse.
4.3 Website information is not professional advice
The information published on this website, including articles, insights, resources, frameworks and examples, is provided for general informational and educational purposes.
It is not legal, financial, tax, investment, medical, regulatory or other regulated professional advice.
Although PRIMA ELITE aims to publish useful and accurate information, website content may not reflect the latest developments or the specific circumstances of a particular organisation or individual.
You should obtain appropriate professional advice before making decisions that depend on legal, financial, regulatory or other specialist matters.
4.4 Services and availability
Descriptions of services on this website are general descriptions of areas in which PRIMA ELITE may provide support.
They are not offers capable of automatic acceptance, guarantees of availability or commitments to undertake a particular assignment.
Services are subject to:
- The company’s applicable licence and permitted activities.
- Relevant regulatory and legal requirements.
- Capacity, scope and suitability.
- Written agreement between the parties.
- Any necessary approvals or third-party arrangements.
Any service marked "Coming Soon" is not currently presented as an available service for immediate purchase or engagement.
4.5 Enquiries do not create a contract
Submitting an enquiry, sending an email, requesting a proposal or arranging an introductory conversation does not, by itself, create a client relationship, agency relationship, partnership, fiduciary relationship or service contract.
A professional engagement begins only when the relevant parties have agreed to its scope and terms in writing and any required acceptance or commencement conditions have been satisfied.
4.6 Client engagements
A specific engagement may be governed by a separate written agreement setting out matters such as:
- Scope of services and deliverables.
- Responsibilities of each party.
- Fees, taxes, expenses and payment arrangements.
- Timelines, dependencies and approval processes.
- Intellectual property ownership and permitted use.
- Confidentiality and data protection.
- Change control, suspension and termination.
- Liability and dispute resolution.
Where a signed or otherwise validly agreed contract conflicts with these website Terms, the specific engagement agreement will govern that engagement to the extent of the conflict.
Nothing in these Terms is intended to remove rights or obligations that cannot lawfully be excluded.
4.7 Intellectual property
Unless otherwise stated, the website and its original content are owned by PRIMA ELITE or used with permission.
You may view, download or print reasonable portions of publicly available material for personal or internal professional reference, provided that:
- The material is not altered in a misleading way.
- The source and ownership are acknowledged where appropriate.
- The material is not republished or sold without permission.
- No copyright, trademark or proprietary notice is removed.
No licence to reproduce, distribute, commercially exploit or create derivative works from PRIMA ELITE materials is granted except where expressly authorised in writing or permitted by law.
Third-party materials remain subject to their respective rights and licences.
4.8 Search engines and AI discovery
PRIMA ELITE welcomes search engines and AI-powered discovery tools that crawl and index the public pages of this website in line with its robots.txt instructions, and that summarise or cite those pages with a clear reference to the source.
This does not transfer ownership of any content or grant a licence to republish substantial parts of it, sell it, build competing publications from it or extract personal information from it.
4.9 Resources and tools
Some website resources may provide templates, checklists, calculators, assessment aids or other interactive materials.
They are provided as general working aids and may require users to exercise professional judgement.
Results are not guaranteed to be complete, accurate or suitable for every organisation or situation. Users are responsible for validating outputs before relying on them.
Unless expressly stated otherwise, use of a resource does not create a consulting relationship or constitute a professional assessment by PRIMA ELITE.
4.10 Third-party websites
Links to external websites are provided for convenience or reference.
PRIMA ELITE does not control or endorse all external content and is not responsible for the availability, security, accuracy or privacy practices of third-party websites.
Accessing external websites is at your discretion and subject to their own terms.
4.11 Availability and changes
PRIMA ELITE may update, suspend, restrict or discontinue any part of the website or its content where reasonably necessary for maintenance, security, business or legal reasons.
The company does not guarantee uninterrupted or error-free access to the website.
4.12 Liability
To the extent permitted by applicable law, PRIMA ELITE will not be responsible for losses arising solely from a user’s reliance on general website information without appropriate verification or professional assessment.
Nothing in these Terms excludes or restricts liability where applicable law does not permit it, including liability for fraud or gross fault, liability arising from a harmful act, and mandatory consumer rights.
Users remain responsible for their own decisions, use of website materials and assessment of the suitability of information for their circumstances.
4.13 Privacy
Use of this website is also subject to the PRIMA ELITE Privacy Notice and Cookies & Storage Policy.
4.14 Governing law and jurisdiction
These Terms are governed by the federal laws of the United Arab Emirates and, where applicable, the laws of the Emirate of Ras Al Khaimah.
Subject to any mandatory provision of law, the competent courts of the Emirate of Ras Al Khaimah have jurisdiction over disputes arising from the use of this website.
This clause concerns use of the website only. It does not govern a dispute under a client agreement, which is subject to the terms of that agreement, or a matter between PRIMA ELITE and RAKEZ under the company’s licences.
4.15 Changes to these Terms
PRIMA ELITE may revise these Terms to reflect changes in the website, services, business operations or applicable law.
The updated version will be published on this page with a revised effective date.